How To Create And Read QR Codes!

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Qr code flock
QR codes or “Quick Response” codes, these squiggly boxy bar codes with an inflated sense of self worth are a great way of storing information. They are also a great way of letting customers find out more about your business, find your website, and add your contact information directly to their smart phone.

WHY ARE QR CODES BETTER THAN BUSINESS CARDS

I love business cards. There is a art to creating a beautiful card. Your cards can make people happy!

The only problem is that people lose them, or get so many that they can’t find your card! If your customer does not enter your contact information into their phone, blackberry, iphone or put your card into their day planner, it is likely that they won’t be able to find your information when they need it!

Quick Tip: I’ll let you in on a secret. I have my cards printed in international size 90mm x 54mm just so my card are just slightly larger than standard US business cards. The ratio is more appealing to the eye, and the cards stick out just a bit from a stack of other cards.

HOW QR CODES HELP CUSTOMERS REMEMBER YOU?

With QR codes, customers can simple take a picture of your QR code on their smart phone and your information is automagically read.

You don’t have to worry that your customer will loose your card, or lose interest before they enter your information into their database. All it takes is a picture!

Here’s the QR Code on my business card with my website url, my name, my Google Voice number, and description of my services:

Here’s one for my url.

One for my phone number:

Here’s a secret message!

HOW DO I READ AND CREATE QR CODES?

Android phone have QR reading built in (you lucky bastards!). There are a number of apps on the iPhone to let you read and create QR codes.

There are also several QR code generators available on the web.

SIZE MATTERS

If you are planning on putting QR codes on your business cards, letters, or storefront, keep in mind that the more data you store in a QR code, the more detailed the QR code will be, and the better the camera on the phone has to be to read it.

I can’t tell you how small a QR code you can print while keeping it readable. It all depends on the amount of information you try to pack in and the kind of cameras phone used by your target audience. Cameras that can focus and cameras with macro capability will produce the best results. This includes current iPhones and Android cameras.

Before you commit to a sending your design to a print shop, create a few mock ups and have your friends with different phones see if they can read the QR code.

Creative Commons License photo credit: Tomasz Stasiuk


  • http://twitter.com/paula_hill Paula Hill

    Great article Tom!
    We were discussing this yesterday morning at my networking breakfast, so i hope you don’t mind I shared this post with them on the Cowtown Netweavers Meetup.com group page. I gave you credit and a back link.

    • http://www.Planet10Tech.com TomaszStasiuk

      Awesome! Thanks.