I love it when people ask me to write up their new business. I mean, when they actually ask me – which means figuring out who I am, what I do, why their business might be of interest to me and my readers, and then actually talking to me while using my name.
Of course, I also get a kick when marketers do the opposite and ask me for a personalized recommendation via an email blast, such as the below:
My name is Paul and I’m a startup blogger. About three months ago I started a do it yourself marketing service for bloggers because agencies cost too much. The service is called [LamerMarketing] and I need your help promoting it.
Will you write an article about the newly launched [lamermarketing]?
So, here is my response to Paul:
Thank you for your personalized contact which I can tell was completely not generated through a mail blast system or service.
I appreciate your request to promote your new advertising venture by personally writing it up on my site despite never having heard of you before.
I can tell you know all about the art of modern promotion since you eschew all those out of date methods like figuring out the name of the person you are contacting.
I also see you recognize the importance of working efficiently: you send out hundreds if not thousands of emails with one click requesting a personalized promotion at no cost or further effort from you! Genius!
I think I shall take you up on your offer to discuss your business publicly and often.
I may even use it as a case study!
There you go Paul, an article about your business. Please let me know if you would like me to include your real URL.