Jack Newton on Great Customer Service

Filed under: Marketing | Tags: , , |

Photo

More from MILOfest: Jack Newton of Clio is presenting “Behind the Genius Bar” on how to provide great customer service. 

I love the above image from his presentation. Love it.


Magic Marketing Secrets

Filed under: Marketing | Tags: , |

I love it when people ask me to write up their new business. I mean, when they actually ask me – which means figuring out who I am, what I do, why their business might be of interest to me and my readers, and then actually talking to me while using my name.

Of course, I also get a kick when marketers do the opposite and ask me for a personalized recommendation via an email blast, such as the below:

Hi,

My name is Paul and I’m a startup blogger. About three months ago I started a do it yourself marketing service for bloggers because agencies cost too much. The service is called [LamerMarketing] and I need your help promoting it.

http://www.[lamermarketing].com

Will you write an article about the newly launched [lamermarketing]?

Regards,
Paul K

So, here is my response to Paul:

Thank you for your personalized contact which I can tell was completely not generated through a mail blast system or service.

I appreciate your request to promote your new advertising venture by personally writing it up on my site despite never having heard of you before.

I can tell you know all about the art of modern promotion since you eschew all those out of date methods like figuring out the name of the person you are contacting.

I also see you recognize the importance of working efficiently: you send out hundreds if not thousands of emails with one click requesting a personalized promotion at no cost or further effort from you! Genius!

I think I shall take you up on your offer to discuss your business publicly and often.

I may even use it as a case study!

There you go Paul, an article about your business. Please let me know if you would like me to include your real URL.

photo by: Ghostboy


Power of a good logo!

Filed under: Marketing | Tags: |

I love Rick Campbell’s work. The logos he designs are clean, vibrant and capture a vitality. I have written about Rick Campbell’s work before, and he has done the logos for my endeavors.
Read the rest of this entry »


Best Business Advice for Lawyers

Filed under: Marketing, Podcasts | Tags: , |

I was listening to after-show of Episode 10 of Back to Work. Merlin Mann has what I consider the best and simplest advice for anyone in business.

Here’s Merlin is voicing some people’s problem with Apple.

‘I don’t understand: why does Apple only make this costly stuff that only people who like Apple buy? It’s crazy, it’s almost like they don’t care about the people who don’t buy their stuff. It’s the weirdest thing in the world. Don’t they understand that I’m never going to buy their stuff?’

And that, I think, is a pretty good summation of how a lot of businesses see the world.

‘Why don’t you care more about how much I’m never going to buy your thing. Why doesn’t that bother you as much as it bothers me? You should care so much more about how I’m never going to buy your thing.’

And instead they’re not going to burn cycles on that. They’re  gonna go like, “Yeah, we’re a company! Yeah, we’re gonna do lock in. Yeah, we’re gonna do dumb shit. But, yeah we’re going to do that for people who have a fuck ton of money who are really happy to give it to us instead of making 35 tablets who don’t run that well and then make you feel bad about it.

What does this have to do with running a law practice?

Don’t try to make people who are never going to buy your services happy.

And, if you are blogging, you see this every day!  Read the rest of this entry »


WordCast Conversations: Tomasz Stasiuk, Blogging, Social Media and Online Strategies for Lawyers

Filed under: Blogging, Marketing, Presentations | Tags: , |

I had a great conversation with Kym Huynh on Wordcast Conversations on the importance of blogging to the legal profession including:

  • How blogging attract legal clients.
  • How blogging equalizes the playing field between big law and solos and small firm lawyers.
  • How blogging establishes you as a thought leader in your practice area on the national stage.
  • How to get take the first steps to get started blogging.

WordCast Conversations with Tomasz Stasiuk from Bitwire Media on Vimeo.


Powerful Law Firm Logos – The Face Of Your Business

Filed under: Marketing | Tags: , , , |

jack johnson:better together

Today’s guest article is written by freelance Graphic Designer Rick Campbell,

Think of your favorite beverage.

Is it a soda? Is it coffee?

Maybe your drink of choice is a brand of tea or an energy drink? When you think of it, do you picture it in a glass? Do you think of it on ice? Or do you picture the logo or packaging first, followed by the appearance and taste?

You come back to the same brand again and again because of the experience of drinking the product, but your mind may recognize the logo and packaging as part of that experience. At times, the taste is secondary to consumers, as they may recognize a company or brand solely by a logo.

A law firm’s logo can speak the same language, though the experience is based more around integrity and results rather than flavor or caffeine levels.

  • A logo serves as a face of your business and can highlight your business in a positive or negative light, depending on how effective it is.
  • A logo identifies what your firm stands for and can go so far as giving potential clients an idea of what you specialize in (whether it’s real estate, family law, copywriting, etc.) without having to “Google” you.
  • A logo identifies your core values. It can say that you are trustworthy, that you take pride in your work, or strive for excellence in your field.

Some of the more effective logos bypass using cookie cutter images, like gavels and columns, that are so often seen in law-related logos or combine them with new images related to their specialty to create a more memorable mark. Others may use familiar regional imagery, like a tree or a mountain range that is specific to that part of the world. Thinking outside the usual confines of law’s basic symbols can be a foundation for building brand awareness and brand loyalty in your clientele. [Check out the examples below the fold] Read the rest of this entry »


How Lawyers Use Twitter Podcast

Filed under: Marketing | Tags: |

Gwynne Monahan and Huma Rashid, two of the most prolific and interesting legal tweeters on the net, join me to discuss how solo lawyers, small law firms and attorneys at all experience levels can use Twitter, including personal versus professional balance, mistakes made along the way, using hashtags, whether to worry about followers, how these Twitter superstars choose who to follow, and best practices for covering live events.


Can Lawyers Market Using Fremium Models?

Filed under: Editorials, Marketing | Tags: , , , , , , , |

I like Cory Doctorow. He’s the Che Guevara to the geek set. Cory has proven you can make money by giving away content. If you don’t know, Cory writes science fiction (he also a co-editor of BoingBoing and Director of European Affairs for the Electronic Frontier Foundation). Cory makes his books available for free electronically via a creative commons license and also sells dead tree editions.

I know that giving away content can be profitable. I blog about how Social Security disability works and try to demystify the interconnection between regulation. My now generates about 50% of intakes at my Colorado Social Security disability law firm.

I use blogging so people can obtain general information, establish myself as an authority in this area, and let people get to know me so they want to contact me and retain my services. It is generator. You could describe it this way:

General information is free. If you want all the pieces connected and applied to the specific circumstances of your case, hire me.

However, THATS. NOT. THE. SAME. THING. I am not giving away the exact same thing I’m selling. I am not giving away legal services.

However, could I do the same thing with this book? Read the rest of this entry »


Eric Swayne at OpenCamp DFW

Filed under: Conferences, Marketing | Tags: , , , , |

Eric Swayne senior strategist for Rockfish Interactive talks to Planet10tech at the OpenCamp conference about the using and measuring social media strategy effectively.

Wondering what tools to use to measure your social media effectiveness? Check out Eric’s Favorite FREE Social Media Analytics Tools.

Also, check out the slides from Eric’s OpenCamp presentation. Read the rest of this entry »


Cali Lewis at OpenCamp DFW Part 1

Filed under: Conferences, Marketing | Tags: , |

Tech girl extraordinaire, and host of GeekBeat.tvCali Lewis talked to Planet10tech at the OpenCamp conference about the different impacts made by blogging, audio and video — and how to get started!

This video is part 1 of 2. You may recall my prior post about recording several videos before realizing the external mic was not working. Well, this is one of those video. The sound quality is ok, but not stellar. However, I thought you might still enjoy seeing Cali speak about getting out there and creating your own content.