The Japanese have a concept called Kaizen – or “continuous improvement.” The idea is that you continually make little changes which improve your overall product. Over time these changes add up and add to the quality of your product. My personal take on Kaizen is the string of pearls metaphor: keep adding features to your practice and improving on the ones you have.
These can be big or small changes:
- Update your logo.
- Add color printing.
- Add SMS reminders for your clients’ appointments.
- Revise the copy in your brochures and website.
- Revise your letters.
- Update your letter format: freshen the style, change the font, increase the white space.
- Call up 5 contacts you have not spoken to in half a year.
Why polish when it is not rewarded?
The problem in many law offices is that the firm culture actively fights change. Even if it is the stated goal at the office to “empower” workers, completing assigned tasks or maintaining billable hours rules the day. Read the rest of this entry »