Each Minute Costs The Same

Filed under: Editorials, Podcasts | Tags: , , , , |

I love Merlin Mann. He’s an irreverent business guru: he is just as likely to drop some amazing wisdom on you as to make a bathroom joke. However, he will provide insight on why you are not achieving what you want. I recently started listening to Merlin’s new podcast with Dan Benjamin, Back to Work on the 5by5 network. Half way through the most recent show, I had to stop, and download all the prior episodes to start listening from the beginning.

This section from Episode 1 made me stop in my tracks:

Merlin: I want to talk to people who do ship. And everyone out there who thinks they have to live in San Francisco to do something cool to realize that we have all had to carry our own box of t-shirts around Scotland. And the only thing that’s stopping you for doing that [shipping], on some level, not on every level – you don’t get to just push a button and have a TV show tomorrow, but neither did those folks, they had to do a bunch of stuff and then not do even more stuff to make it happen.

I want people think about why they couldn’t ship because of whatever. Because of their pen, because all they have is iPhone 4. Because they are really curious about how this whole Verizon / Android thing is going to shake out. Why couldn’t you ship?

Dan: But in a way, it almost sounds like you are talking about the regular human process of procrastination or making excuses.

M: Yes. I think procrastination is… an effect and not a cause, in my opinion.

D: What’s the cause of procrastination. Read the rest of this entry »