Magic Marketing Secrets

Filed under: Marketing | Tags: , |

I love it when people ask me to write up their new business. I mean, when they actually ask me – which means figuring out who I am, what I do, why their business might be of interest to me and my readers, and then actually talking to me while using my name.

Of course, I also get a kick when marketers do the opposite and ask me for a personalized recommendation via an email blast, such as the below:


My name is Paul and I’m a startup blogger. About three months ago I started a do it yourself marketing service for bloggers because agencies cost too much. The service is called [LamerMarketing] and I need your help promoting it.


Will you write an article about the newly launched [lamermarketing]?

Paul K

So, here is my response to Paul:

Thank you for your personalized contact which I can tell was completely not generated through a mail blast system or service.

I appreciate your request to promote your new advertising venture by personally writing it up on my site despite never having heard of you before.

I can tell you know all about the art of modern promotion since you eschew all those out of date methods like figuring out the name of the person you are contacting.

I also see you recognize the importance of working efficiently: you send out hundreds if not thousands of emails with one click requesting a personalized promotion at no cost or further effort from you! Genius!

I think I shall take you up on your offer to discuss your business publicly and often.

I may even use it as a case study!

There you go Paul, an article about your business. Please let me know if you would like me to include your real URL.

photo by: Ghostboy

Law Practice Tip: Add “What to Bring” List to Emails

Filed under: Practice Tips | Tags: |

Want to make you clients happy? How about just a bit happier. Here is an easy way to make your client’s experience with your office just a bit easier and less stressful.

Add a “What to Bring” section to your appointment confirmations

You already know that you have to remind you clients of their appointments. Otherwise the chance of a no-show jumps sky-high. I have been transitioning to email reminders over the last 18 months. It has made my life so much easier. I use a pre-generated email template in Daylite which plugs in the next event. I simply review it, and hit send.

One thing I have recently added is section that says:

At the appointment, we will be checking for the following. Please do your best to have these available:

And I include a list of what I will be looking for at the next appointment.

It’s easy. It avoids the whole, “Oh yeah! We did talk about that last time.” Of course, it does not prevent forgetting on the day of the appointment. It does reduce it substantially, though.

Google GMail Alias Email Addresses

Filed under: Cloud | Tags: , , , , |

George SandHey, did you know that while Gmail does not offer traditional email aliases, there is a workaround?

You can receive messages sent to For example, messages sent to are delivered to

You can set up filters to automatically direct these messages to Trash, apply a label or star, skip the inbox, or forward to another email account.

So if you need a quick temp address (say when you are setting up another twitter account), this a quick way of getting a “new” address without a whole lot of mucking about.

Creative Commons License photo credit: Zabowski