Can Lawyers Market Using Fremium Models?

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I like Cory Doctorow. He’s the Che Guevara to the geek set. Cory has proven you can make money by giving away content. If you don’t know, Cory writes science fiction (he also a co-editor of BoingBoing and Director of European Affairs for the Electronic Frontier Foundation). Cory makes his books available for free electronically via a creative commons license and also sells dead tree editions.

I know that giving away content can be profitable. I blog about how Social Security disability works and try to demystify the interconnection between regulation. My now generates about 50% of intakes at my Colorado Social Security disability law firm.

I use blogging so people can obtain general information, establish myself as an authority in this area, and let people get to know me so they want to contact me and retain my services. It is generator. You could describe it this way:

General information is free. If you want all the pieces connected and applied to the specific circumstances of your case, hire me.

However, THATS. NOT. THE. SAME. THING. I am not giving away the exact same thing I’m selling. I am not giving away legal services.

However, could I do the same thing with this book? Read the rest of this entry »


Self Publishing for Lawyers

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Starting June 1st, I am starting a writing project in my practice area, Social Security disability. I will be writing a book covering 100 Hearing Tips – published directly onto Kindle with a paper option through an on demand publisher. I am also shooting for 100 tips in 100 days. I know, it’s ambitious.

I have been researching and learning Mac apps to make this a doable goal. I have been using nvAlt for initial notes (synced via Simplenote to let me work on various devices). The actual organization will be done in Scrivener. I have recently become a Markdown convert — I have several articles coming up on Markdown for lawyers. I am looking at Lulu for the on demand physical copy and inclusion into Amazon.

This should be an interesting process. I will be posting here about works and what doesn’t; the ups and the downs. Frankly this endeavor has me equally excited and scared. If I fail, it will be a public failure; even if the only person I disappoint is myself.

So here goes: starting June 1, 2011, 100 Social Security Hearing Tips in 100 days begins! Wish me luck, send me your hearing tips, writing and publishing suggestions, and sandwich recipes!